DFS asks, "What's Your Thing?" with their new campaign and active brand platform. It's all about encouraging customers to express their personal style through their home, and the gorgeous range of DFS sofas, beds and accessories too, of course! As Creative Director for this phase of the campaign, I was tasked with conceptualising and generating bespoke content for social for DFS. The project involved shooting a suite of 4 high quality brand films, designed for social, specifically targeting Instagram Reels. The content would also offer other flexible applications, including other social platforms, advertising and the DFS website. 

We worked with four prominent Interior Designers and Influencers as they each designed a custom space for DFS. Each space was unique and demonstrated the individual style and ethos of the designer. We created engaging video content of each designer as they set up and styled their spaces. We conducted playful interviews with each with an organic feel. The final result is a bespoke set of social brand films that were highly successful, with over 110k views on Reels alone.